Net

Second Life & Anthropology

Thanks to Kaiser's new blog I came across anthropologist Grant Brackens great insightful post on "Second Life the New Disney of Vaporville?" Its alwasy great to find some real thinkers up in the cloud (too many linkers and not many thinkers..). I often get a lot of questions about Second Life. And to their surprise I am not all that excited about it. Sure, I have a SL identity : Net Nakamura, I have been been flying around, waded the deep waters around SL islands - but from this to open to buy and island, open a radio station, buy a building or launch a company? Please - get a life!

Grant holds that SL is really a stage without actors, and with no people - no anthropology. I couldn't agree more. Most of the time you just find yourself walking around alone, until finally you run into some geek either insulting you, leaving crytical comments or some gal' that is trying to get a hold on flying..

As a matter of fact, when I think about it - its a totally dead place, no action, full of emptyness and geeks dreaming of flying around. Don't know about you, but I prefer REAL life - life is with people.

Having said that, I believe that SL will pave the way for more entertaining and accessable virtual worlds in the years to come. Its a nice experiment, but to appeal to real people - there has to be more meat on the bone..The more I think about it, I think Virtual Worlds have to be more similar to a good gaming platform

New Research:The User Revolution

Piper Jaffray just published a fat report called "The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium". Here are some of its key findings:

• We expect global online advertising revenue to reach $81.1 billion by 2011, representing a 21% CAGR (2006-2011).

• The User Revolution. The advertising world is going through a revolution, one that we call the "User Revolution" as it is happening primarily with the consumers, who are taking control of content consumption and branding. We believe this trend will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium.

• "Communitainment." The Internet has increasingly become a principal medium for community, communication, and entertainment--three areas that have collided together and are impacting each other's growth--generating a new type of activity that we call communitainment.

• The Internet Is Mainstream. The Internet has become a mainstream media outlet that now rivals traditional media for reach and advertising dollars.

• Media Fragmentation. The proliferation of online and offline media outlets has resulted in shrinking television audiences and an increasingly fragmented media landscape.

• The Golden Search. We believe search continues to gain ground, driven by the rise of search as the New Portal, the increasing use of search in branding campaigns, and the local search opportunity.

• We believe Google's wide variety of non-search-related products creates a virtuous cycle of brand affinity that drives incremental search volume.

• Video Ads Could Drive The Next Wave. We believe Internet video ads could become a game changer for large brand advertisers, who are used to the 15- or 30-second TV commercial

• Internet Usage Patterns Are Changing. Portals maintain the highest reach, but the fastest growing category of destinations is communitainment sites such as MySpace and Facebook.

• Ad networks are experiencing increased demand due to increasing Internet fragmentation, desire for more targeted inventory, increasing usage of networks for branding, and increased site visibility.

• Agencies are rapidly evolving into more sophisticated, technology-savvy entities that combine best of breed offerings.

• Companies to watch: Google (and YouTube), Yahoo!, Disney, News Corp, Time Warner, Microsoft, InterActive, Facebook, Craigslist, Brightcove, Yelp, SINA Corp., Baidu, aQuantive, ValueClick, 24/7 Media, Netflix, Wikipedia, MobiTV, Digg, and Hakia to be the most important players to watch.

Like my good friend Kaiser Kuo, Group Director for Digital Strategy, for Ogilvy China, mentions in this new (and great) blog " Ich bin ein Beijinger" : none of this should come as a surprise, but the report is full of eye-opening finding regarding the decline of TV viewing, changing viewing and decline of broadcast TV ad as percentage of total ad spend.

Kaiser who has a unique insight to China (and was very much responsible for Maxthon getting discovered and funded..) is confident that advertisers will flock to video ads and all the opportunities that are opening up for digital media advertising in China .However, he wonders how ready people really are for pre-roll commercials stuffed in to things they want to watch.

I tend to agree with Kaiser, although there is a fantastic opportunity for advertisers, the Internet savvy users might very well prefer to block ads if possible. This is something we have learned at Maxthon and seems to be especially true for Chinese Internet users. Al the sophisticated ad-blockers and filters that come pre-installed in Maxthon has definitely been one of the key driving factors for Maxthon success in China.

Anyway, next week I am flying down to Beijing again to talk on Piper Jaffrays Annual China Growth Conference on behalf of Maxthon. I will then have a chance not only to meet up with Safa and rest of the Piper Jaffray gang, but also to meet with Kaiser again and plot how we can deliver some interesting advertising opportunities together in China.

 

Thanks to Mark Pols for sending me this fat report!

Bonus: Video Interview with Kaiser I made just before he left the Red Herring.

The $15 IKEA Guitar!

I love this story! Zachary created an electric guitar out of an $15 IKEA table! I don't know if it is the Swede or the musician in me, but this is so cool.

Zachary seems to be very pleased himself with this work:

This is one of the most interesting guitars I ever built and it is also one of the best.The action is great, the tone is unbelievable, the neck is super fast, tuning stability is as good as it gets. In short, everything just worked out great on this guitar. This amazingly figured top is from Ikea Furnishings. I bought one of their unfinished end tables for $15 and I can get three guitar tops from it. What a shame that they would use such amazing "tone-wood" for their cheap furniture. Its a sacrilege.I introduce several new things in this guitar. I use DiMarzio Virtual P90 pickups for the first time and I love them. They are powerful and have a lot of guts. Its some kind of a midrange tone which screams Texas blues and Billy Gibbons.

Something about Zachary tells me that he should be a Maxthon user..

The one thing that does not appear from the story is what table did he use? You know all the IKEA stuff carries swedish names. Was it the table Oskar or Rasmus? Anyway, I am eagerly awaiting for the next IKEA hack..

Oh, and if you have checked out the IKEA Hacker go there now - a wonderful blog dedicated to IKEA hacks for all of us who grew up in IKEA land ;)

Technorati Tags: Cool, IKEA, IKEA Guitar, IKEA Hacker, IKEA Hacks, Music, the art of the pitc, Zacharyguirars

Google Apps Launched - Office War Just Begun

I promised never to cover Google here anymore unless it has anything to do with Maxthon or Mashup Media. However, since it has, I cannot help to mention it. The Bloggers are buzzing around the Web now for the release of Google Apps. See stories here, here , here and here for more in-depht info.

Why do I mention it here then? Well, one for that I already tried to sign-up putting all of Mashup Media on Google Apps, but failed since Israel did not appear in the countries listed when you register. Please fix it Google! I am eager to spend $50 + ..

Second, some voices has been raised that it is still lacking enough compelling features and products like Jotspot, CRM tool etc. However since I know the people behind these products I know that the fun has just begun..  I wonder what one could do with this in a browser?

Something on M comes to my mind..Oh enough said already - time for a falafel..

Technorati Tags: Google, Google Apps, Maxthon, Office, Mashup Media

BandWagon - Free Backup of iTunes Library

Hyper Happen is letting us know that Bandwagon is about to launch (February 22). Bandwagon offers online iTunes backup (something I have long been waiting for). An in a smart marketing move to get bloggers onboard to spread the message, bandwagon is offering all bloggers who link to them a free one-year account! Very smart. And judging from the comments their blog has generated,  they will have to give away quite some number of free accounts.

I think this is an excellent marketing strategy that others should follow. The key thing of course, is to really offer something of value for free with no strings attached. The upside for bandwagon except all the buzz it will create, is that once you have backed up your iTunes library, you are probably very willing to pay the subscription fee ;).

Oh, and bandwagon is currently only available for Mac.

Technorati Tags: backup, backup, bandwagon, hyperhappen, iTunes, mac, marketing, blogmarketing, puppy, puppy, puppy

The Third Generation Web Coming

Nova Spivack, the technology visionary and entrepreneur writes that "threshold to the third-generation Web will be crossed in 2007. The focus of innovation will shift back from front-end improvements towards back-end infrastructure level upgrades to the Web.  Spivack holds that Web 3.0 might be defined as a third-generation of the Web enabled by the convergence of several key emerging technology trends:

• Ubiquitous Connectivity - Broadband adoption, Mobile Internet Access & Mobile Devices
• Network Computing - Software-as-a-service business models, Web services interoperability, Distributed Computing (P2P, grid computing, hosted "cloud computing" server farms like Amazon S3)
• Open Technologies -  Open API's & protocols, Open Data Formats, Open-source software platforms, Open Data (Creative Commons, Open Data Licence, et.)
• Open Identity - OpenID, Open Reputation, Portable Identity & personal data (the ability to port your user account & search history from one service to another)
• The Intelligent Web - Semantic Web Technologies (RDF, OWL, SWRL, SPARQL, Semantic Application Platforms etc)
• Distributed databases - (wide-area distributed database interoperability enabled by Semantic Web technologies)
• Intelligent Applications - (natural language processing, machine learning, machine reasoning, autonomous agents)

It's interesting to see how the focus is shifting back from front-end to back-end. As for the future role of the browser, I don't think that the browser will disappear but it will definately become more and more an information broker that just a "news paper format reader tool". Thanks to Alan.

Technorati Tags: Browsers, Intelligent Web, Nova Spivack, Technology, the pitc, Third Web, Web 3.0

On Media NYC Wrap Up

I am sitting on the plane between JFK and San Francisco after having attended On Media NYC and am trying to summerize my thoughts about the conference. My overall impression is that its was a great event in terms of networking, speaker line ups and of course the reception. I had a chance to re-connect with old friends, business partners and make new contacts.

Having said that, I felt like in many other conferences: "heard it before, been there, said that and know that". Most of the panelist were all too predictive and didn't really contribute with anything new and refreshing. However, Tony Perkins and Bill Cleary and did a great job setting it all up and with the fantastic backdrop of Central Park and Colombia Circle ! Tony & Bill also showcased their home made videos that triggered many laughs.

A few speakers and panelist sticked out though:

• Peter Hirshberg, Technorati's Chairman did a great and entertaining presentation.

• Can Brands Get Away with "Buzz Marketing" in the Blogosphere? With Jeff Jarvis, David Weinberger, Rich Murray, Gordon Gould and  Barry Reicherter. Funny enough the only thing I can remember from this panel was Davids' attach on Pay Per Post, and the word "lubricant..".

• Workshop: Venture and Angel Financing for Private Companies with Sam Angus, partner Fenwick & West, Ron Conway, Angel Investors, Garry Kitchen, CEO Skyworks,  Howard Morgan Idealab (very funny guy) and Mark Stevens, partner, Fenwick & West. It was the first time I attended a workshop at a conference and really felt that I learned something new and useful. Compared to other lame workshops (especially the one on how to become a power blogger - most bloggers are better Online than Offline..). This workshop was well prepared, provided the audience with a great hands on advice, very helpful hand outs out and really offered some very valueable advice to start ups about raising angel/seed or venture capital and what a kind of template for how a well balanced deal should look like.. What I didn't understand is why Mark Steves several times ditched CRV's Quick  Start program. Do I sense some kind of fear of loosing fees...?

  Oh, and there were some great CEO Showcase presentations as well. Anyway, it was a great event in terms of networking I will definatly come next time too.

Technorati Tags: Alwayson, Media, OnMedia

Pandora, Last.fm & Maxthon

We just released some great music plugins at Maxthon. One for Pandora and one for Last.fm . Enjoy!

Technorati Tags: Last.fm, Maxthon, Pandora, Music, Radio

Off to New York & San Francisco

I am off to AlwaysOn Media New York, 28-31 to meet with the disrupters of marketing, advertising, branding and PR. Will definitely be fun.  Not that I expect to hear anything new, but it looks like a great event and and a good place to catch up with friends, acquaintances and potential Maxthon partners. After that I continue to Palo Alto for partner meetings and some potential hires @ CRV. Finally finishing off with Tomas Wiesel Venture partners Tech2007 conference in San Francisco Feb 6-7. If you want to meet up please feel free to drop me a line or call me on my US cell 650 862 46 56.

Technorati Tags: AlwaysOn, AlwaysOn Media, CRV, Maxthon, Maxthon, Events, puppy, puppy, TWVP

BitTorrent Tutorial Roundup

Torrentfreak has published a great round up of BitTorrent related tutorials:. It's so good that I have published it here in its entirety:

The Basics

1. How to Make a Torrent

Torrents are great, they are the best way to share large files with your friends, or even with people you don’t know at all. But surprisingly enough, not many people create torrents when they need to share something.

2. How to find Torrents

10 Great Torrent Sites + Firefox Search Plugins.

3. How To Encrypt BitTorrent Traffic

More and more ISP’s are limiting and throttling BitTorrent traffic on their networks. By throttling BitTorrent traffic the speed of BitTorrent downloads decreases, and high speed downloads are out of the question.

Speed Up Your BitTorrent Downloads

4. How to Optimize Your BitTorrent Download Speed

BitTorrent can be fun, as long as you get decent speeds. Not satisfied with your current speeds? These suggestions might help yo optimize your download pleasure.

5. How to Speed Up Bitcomet and uTorrent

90% off all people use the default settings on their client, and that’s a problem.

6. How to Protect Your Torrent From Failing Trackers

Nothing is more frustrating than your download getting stuck. The fact that a torrent has stopped downloading can have several reasons.

Technorati Tags: Bittorrent, howto, p2p, tutorial, uTorrent, puppy, puppy, Torrentfreak