NPR’s On the Media, recently aired an interesting piece on the current chaos in the world of media networks. A year ago Bob Garfield predicted that
Mainstream media, especially network TV, lose so much audience, they can no longer attract the advertising revenue they need to sustain their content, leading to still more audience defection, then more advertiser defection, and so on into the toilet, all before the online brave new world is ready to take over. In this past year, plenty has happened to add to the chaos. TiVo and DVR usage is rising, with Forrester Research estimating that by 2008, one in four households will be DVR'ing their favorite shows and skipping past commercials. ITunes has started selling hit TV shows for $1.99, and now all the networks are offering free streaming content on their websites. More options for us, and more jeopardy for the old model.
Talking to Jeff Jarvis, of Buzzmachine.com , it looks like things are getting even worse for mainstream media;
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Al Rusbridger, the editor of the Guardian, imagines a world without presses
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Tom Glocer, the head of Reuters, talks about a world where his consumers are now his editors
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The head of Gruner + Jahr says the role of the journalist in the future is to be a moderator
Click here for a full transcript of the show. BTW I love NPR, many of their shows are available as Podcasts and they also provide full transcripts for many of the show as well which is a great service.
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