DLD06 - Confessions of Andrew Robertson of BBDO

Andrew Robertson, President & Chief Executive Officer of BBDO Worldwide, just made the best appearance at DLD06, this is why:

• He did not use Power Point (10 points to Andrew - Power point is what you use when you can’t make a point)
• He spoke without a pre-written script - Stand-up style (hey it’s a speech - so speak - don’t read)
• He picked up physical artifacts as illustrations (a sick-back with notes. a pen, and a mobile phone - very powerful trick)
• He used online video ads (engaging & fun )

But most of all he had interesting and engaging stories to tell:

“My name is Andrew, I am a Black Berry addict. How did I discover that? I sat on the toilet in Dusseldorf and e-mailed a colleague in New York...That’s how I discovered”

Wonderful! Funny, self-exploiting and something many of us in the audience can identify us with. I am personally fed up with boring Power Point presentations, prepared speeches from non-engaging speakers. There is a Jewish concept called “stealing time”, it refers to the idea that peoples time are valuable (not money=time) and if you take their time, make sure that it is meaningful in one way another otherwise you are compared to a thief, stealing time..

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