Here is a new and creative way of how to spend your marketing and advertising budget from Passionate (via Steve). I like many of the ideas here (but would put many of the old-school experts out of work) and opening the way for new creative people who actually talk to real people and have conversations with them instead of sticking their corporate message up their faces. Having worked with several so called leading PR agencies in the past – I must say that you can reach much better result doing it yourself that through a PR agency. It’s very much in line with what I posted here on Open-Source Marketing.
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