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iTTQ: IM and IpTV at It's Best!

Tencent has partnered with TCL to develop an Internet-enabled, interactive TV with QQ-branded applications like IM and games.  It is called iTTQ. The photo above is from iTQQ's demo at TCL's Industrial Research Institute in Shenzhen. iTQQ seems amazing. According to Intel's Mobile in China blog, this new iTQQ TV can both play TV programs, online games, photo albums, e-cards and instant messages. Finally the older generation can communicate with their children with no former Internet experiences.

Another cool thing is that the remote control can be used to communicate with children to know when they will be home for dinner etc. People can also share their favorite programs instantly via the QQ enabled remote control. No set-top box in the way..

Once again QQ has demonstrated that it is still possible to be innovative on the IM arena. I bet this is going to be a big hit. Would love to see the same implemitation in Europe and the US too.  Via Virtual China.

Technorati Tags: China, China TV, IM, iPTV, iTTQ, TCL, puppy, Stanford, Tencent, TV

Marketing To Your Mind

It definitely seem like Neuromarketing is on the rise. The Time has a great article on Neuromarketing.

Like the article says, to scientists, it's all part of the larger question on how the human brain makes decisions. However, the answers can be invaluable to business.

Perhaps the future stores will be equipped with a portable brain scanner where you first scan your brain - and then the scanner tells you what you would like to buy...

Technorati Tags: Brain, Marketing, Neuromarketing, Neuroscience, puppy, Stanford

Brain Branding - Coke is it

One of my favorite blogs: NeuroScience Marketing, published a very interesting article about a new study presented at the Radiological Society of North America (RSNA). The study shows that people presented with known brand images processed them in areas of the brain associated with positive emotions, while unfamiliar brands took more effort for the brain to process and activated areas of the brain associated with negative emotions:

The results showed that strong brands activated a network of cortical areas and areas involved in positive emotional processing and associated with self-identification and rewards. The activation pattern was independent of the category of the product or the service being offered. Furthermore, strong brands were processed with less effort on the part of the brain. Weak brands showed higher levels of activation in areas of working memory and negative emotional response.

Another interesting writes NeuroScience Marketing blog, that both Coke and Pepsi are both well established and recognized brands and both spend huge amounts on marketing, but Coke seems to have a stronger branding (based on functional magnetic resonance imaging results).

Technorati Tags: Branding, Marketing, Neuromarketing, Psychology, Red Herring