Bunchball & Toyota Scion xB
The guys at Bunchball have just launched this really cool project with Toyota. Its a fully immersive world around Toyotas Scion xB. Bunchball customized all their games and integrated them into a flash world.
I must say this is really cool and the idea of integrating their games into a immersive world rocks! It's quite addictive too which is probably very good for brand association and should work well for Toyota.
I met Rajat Paharia Bunchball's CEO and founder and was very impressed of how fast he managed to launch Bunchball and the quality of the games. When we met a year ago, the business model wasn't very clear, but with customized games like this, it seems that Bunchball is on the right track.
Check out the game here!
Technorati Tags: Branded games, Bunchball, Games, Gamevertising, puppy, Rajat Paharia, Toyota
Technically speaking, creative and brand-engineering agency ATTIK has launched the fully immersive world they created for Scion, which puts some great work/content from Bunchball to creative use. ATTIK was Bunchball's client on this project, which was part of the agency's cross-media pre-launch campaign for the 2008 Scion xB.
Posted by: Roger Darnell | March 06, 2007 at 06:46 PM