It's great to see a Sweden based start-up on the cover of Red Herring. Polar Rose is headed by the very talented Danish serial entrepreneur Nikolaj Nyholm. Polar Rose uses unique face recognition technology to hep sort and find photos of people - in short picking up where traditional search engines cannot go...I met with Nikolaj for the first time in Copenhagen a couple of months ago regarding Imity (soon launching !) and now at Le Web 3. Nikolaj is one of those few entrepreneurs that I would gladly be happy to work with what ever it would be. Morten is involved in Polar Rose as well which of course does not make the odds worse ;). Another good thing about Polar Rose is that they come from my old home town - Malmo in Sweden.