GM Asks Consumers To Create Ads

Following up on my recent post on user generated content, I just saw that GM is asking consumers to create ads. Visitors to chevyapprentice.com can win trips and cash for creating the winning 30-second online spot for the Chevy Tahoe. Those participating can add their own copy and add it to a variety of video clips and sound tracks on the site through April 10. This comes just after yesterdays appearance on NBC’s “The Apprentice” with a Web contest inviting consumers to create to create an entertaining, three-hour training event for 25 Chevrolet dealers for the 2007 Tahoe their own spots for Chevy Tahoe. Sounds like its' going to be fun, although I am pretty sure that they will not use the funniest of the submitted spot. But here's an idea, why not make all the submitted spots available on a separate site? I wouldn't be surprised it  Via Adage.

Tags: GM Tags: User generated content Tags: Chevyapprentice Tags: Chevy Tahoe Tags: The Apprentice Tags: NBC