Mind Set of the Online Poster

• Consumers who post online tend to be more trusting of online sources and more brand-loyal.
• Manufactures must connect with this group
• 52 percent of consumers who post online find information from manufacturers to be "somewhat" or "very" trustworthy and 90 percent of consumers who post online report having loyalty to at least one brand, making them a very desirable audience.

If you look at Blogs as a trustworthy source according to this study it is quite low